tiergain
Collection page bundle layouts for pet stores in 2026
Your collection page shows $12 bags of treats. A starter kit-first layout shows $69 kits above the grid. That is the anchor shift.
34%
AOV lift from starter kit-first pet collection layouts
$69
Average cart when starter kits appear above singles
2.8x
More items per order with kit-first layouts
Pet collection pages sell individual treats, toys, and food bags. The stores pulling $69 AOV show starter kits and bundles first.
The hacks
Starter kits and curated bundles above the product grid
Place "New Puppy Kit," "Senior Dog Bundle," and "Monthly Essentials Pack" at the top. Individual treats and toys below. The kit anchors the price at $69 before single items appear.
Build-your-own pet bundle widget on the collection page
Embed a "build your pet box" widget. Pick any 4 items at 12% off. Pick any 6 at 20% off. Tiergain embeds mix-and-match pet bundle builders into any collection page.
Breed-specific bundle sections on the collection page
Section the collection by breed size: "Large Breed Bundles," "Small Breed Bundles," "Puppy Bundles." The breed specificity helps pet parents find relevant kits instantly.
Free toy threshold banner above the fold
"Spend $59 and get a free toy for your pet" above the fold. The gift is for the pet, not the owner. 72% of pet parents add items to hit the threshold because the toy is the motivator.
Volume tier callouts on food and treat products
Show "Buy 3 bags save 15%" on each food product card. The tier callout on individual products nudges customers toward multi-bag orders from the collection grid.
Post-purchase upsell with complementary pet product
Bought treats from the collection? Show the matching dental chew or supplement right after checkout. Pet parents in buying mode say yes to one more item for their pet.
Starter kits should be the first thing on every pet collection page
Pet parents need multiple products for their pet. Showing kits first frames the purchase as "get everything your pet needs" instead of "buy one bag of treats." The kit anchors multi-item buying from the first scroll.