tiergain
Pregnancy wellness bundles that lift Shopify AOV in 2026
A single belly butter is $18. A "Pregnancy Glow Kit" with belly butter, face oil, bath soak, and stretch mark serum is $62. Pregnancy is 9 months of skin changes. Bundle the care.
$18
Average single pregnancy skincare order
$62
Average pregnancy wellness kit
3.4x
AOV from wellness kits vs single product
Pregnancy changes everything about skin, sleep, and comfort. Belly butter alone is not enough. Pregnancy wellness bundles address the full spectrum of physical changes.
The hacks
Trimester skincare progression bundles
"First Trimester Skin Kit" (nausea relief balm, gentle face wash, hydrating mist). "Third Trimester Kit" (belly butter, stretch mark oil, swollen feet soak, perineal massage oil). Each trimester has different skin and body needs. The progression creates 3 purchase opportunities.
Pregnancy-safe beauty bundles
"Safe for Baby Beauty Kit" (toxin-free face serum, mineral sunscreen, natural deodorant, clean lip balm, $55). Pregnant women overhaul their beauty routine. The pregnancy-safe framing addresses the #1 concern and bundles the replacement products.
Pregnancy comfort bundles for body changes
"Comfort Kit" (pregnancy pillow cover, belly support band, compression socks, cooling gel pad, $68). Physical discomfort drives urgent purchases. Comfort bundles solve multiple pain points in one order.
Pregnancy milestone bundles with keepsake items
"Bump Journey Kit" (belly casting kit, milestone stickers, pregnancy journal, ultrasound frame, $58). Milestone keepsake bundles capture the sentimental side of pregnancy. Parents preserving memories spend more per order.
Pregnancy subscription box by trimester
Monthly box: trimester-appropriate skincare + comfort item + wellness tea + info card. 9 months of predictable spending. Each box matches the pregnancy stage. The subscription captures the full pregnancy skincare journey.
Time marketing by trimester, not by product launch
First trimester moms search for nausea relief. Third trimester moms search for stretch mark prevention. Match your email and ad campaigns to trimester timing for maximum relevance.