tiergain
6 pricing and anchoring tactics for Shopify AOV in 2026
Your products are not too expensive. Your pricing structure just makes the wrong option look best.
63%
Of shoppers pick the middle tier when three options exist
+27%
AOV lift from compare-at pricing on bundles
2.4x
More bundle purchases with decoy pricing
Price anchoring is not a trick. It is showing shoppers the option you want them to pick by surrounding it with the right context.
The hacks
Decoy pricing with a three-tier good/better/best layout
The small size exists to make medium look like a deal. The large size exists to make medium look reasonable. The middle tier is the one you actually want to sell.
Anchor every product page with a premium option
Show the $89 option before the $49 option. The $49 product looks affordable by comparison. Without the anchor, it just looks expensive.
Charm pricing on bundles - end in .97, not .99
Shoppers are numb to .99. Bundle pricing at .97 feels hand-calculated, like a real deal was worked out for them.
Compare-at price on every bundle to show total savings
Shopify has compare-at pricing built in. Use it on bundles so the strikethrough price shows exactly what they would pay buying each item separately.
Volume discount tiers that reward the next unit
Buy 2 save 10%, buy 4 save 20%. Show the full tier ladder so shoppers can see exactly what one more unit saves them.
Price-per-unit display to make bundles look cheaper
Show "$4.20/unit in bundle vs $5.99/unit alone" right on the product page. The per-unit math does the selling for you.
Test your anchor, do not guess it
The premium option needs to be high enough to anchor but not so high that it looks absurd. Start at 2x your target tier price. If the middle tier conversion drops, the anchor is too far. If nobody buys the top tier, you set it right.