tiergain
Subscription + bundle combos for DIY stores in 2026
A single supply subscription locks in $8/month. A monthly project kit subscription locks in $34/month. Same crafter, 4x the recurring revenue.
42%
Higher AOV on project subscription vs single supply subscription
$34
Average project subscription vs $8 single supply
72%
Retention rate on project subscription boxes
Single-supply subscriptions are a low-AOV trap for craft stores. Monthly project kit subscriptions deliver the complete creative experience and 4x the recurring revenue.
The hacks
Monthly project kit subscription
Subscribe to a monthly project kit: all supplies + pattern + tutorial for a new project each month. The kit subscription locks in $34/month vs $8 for single supply delivery.
Build-your-own monthly craft box
Let subscribers pick their project type and skill level for the monthly box. Tiergain handles the project type selection. The subscription app handles billing.
Skill progression subscription path
Month 1-3: beginner projects. Month 4-6: intermediate. Month 7+: advanced. The skill progression keeps the subscription fresh and grows the kit complexity (and price) over time. Tiergain structures skill-level subscription tiers.
Free bonus supply in every subscription delivery
Include a surprise extra supply (special yarn color, unique bead, glitter pack) in every box. The surprise prevents "same box every month" fatigue and adds discovery.
Subscription upgrade: solo to duo/family box
Solo box ($34/month). Duo box ($49/month): supplies for 2 people. Family box ($64/month): supplies for 4. Crafting is social. The group upgrade multiplies the subscription value.
Post-purchase subscription conversion from project kit buyers
After buying the project kit: "Get a new project every month at 15% off." The crafter just finished a project and wants the next one. Converting at peak creative satisfaction pulls 8.6%.
The monthly project kit IS the subscription product
A subscription that delivers "4 skeins of yarn monthly" gets boring by month 2. A subscription that delivers "this month project: a cozy beanie - everything you need included" stays exciting because the project evolves.