tiergain
Tiered pricing for DIY craft stores in 2026
Craft stores have the lowest per-item prices in e-commerce. Tiered pricing on project kits and bulk supplies is the only way to build viable AOV.
36%
AOV lift from project-tier craft pricing
2.8x
More items per order with visible craft tiers
$42
Average order with 3-tier craft project pricing
A $4 bead bag and a $38 jewelry-making kit need different pricing structures. Project tiers work for kits. Volume tiers work for individual supplies.
The hacks
Per-unit savings display on bulk craft supplies
"$5.60/skein when you buy 6 vs $8/skein individually." Crafters are price-conscious. The per-unit math on bulk supplies closes the deal.
Project-level tiers: try/make/master
Try ($18): mini project with basic supplies. Make ($32): full project with all supplies. Master ($42): full project + premium supplies + advanced pattern. Each tier is a complete project at different depth. Tiergain structures project-level tiers.
Volume tiers on consumable craft supplies
Buy 3 skeins: 10% off. Buy 6: 18% off + free shipping. Buy 10: 25% off + shipping + free pattern. Volume tiers match how crafters buy for projects. Tiergain handles supply volume tiers with combined rewards.
Free pattern or tool at craft spending threshold
Spend $29, get a free downloadable pattern or small tool (stitch markers, tape measure, bead needle). The free pattern makes the supplies feel complete.
Color/material palette bundles
Sunset palette: 5 yarn colors in warm tones. Ocean palette: 5 colors in cool blues and greens. The palette curation removes color-matching anxiety and sells 5 items instead of 1.
Free shipping as the volume tier unlock for craft supplies
Craft supplies are light but shipping adds up for small orders. Free shipping at $29 motivates adding one more skein or pack. The threshold is the strongest motivator for low per-item stores.
Project tiers for kits, volume tiers for supplies
Project kits need try/make/master tiers based on depth. Individual supplies need buy-3/buy-6/buy-10 tiers based on quantity. Different products need different tier structures. Match the tier to the buying behavior.