tiergain
Tiered pricing for spirits stores on Shopify in 2026
A single bottle of gin is $38. A cocktail kit with gin + tonic water + garnish set is $62. Spirits stores that sell bottles miss the cocktail opportunity.
38%
AOV lift from cocktail kit tier pricing
$62
Average cocktail kit tier order vs $38 single bottle
2.4x
More items per order with spirits kit tiers
Spirits are consumed in cocktails, not straight from the bottle. Cocktail kit tiers that include mixers, garnishes, and tools match how customers actually drink.
The hacks
Multi-bottle tasting set pricing
3 bottles from the same distillery at a set price. The tasting set lets customers explore the range. Per-bottle savings make the set feel like the smart choice.
Cocktail kit tiers: bottle/kit/experience
Bottle only ($38). Cocktail kit ($54): bottle + tonic + garnish. Experience ($62): bottle + tonic + garnish + jigger + recipe cards. The kit makes the bottle useful immediately. Tiergain structures cocktail kit tiers.
Free shipping at spirits spending threshold
Spirits are heavy. Shipping costs $12-18 per bottle. Free shipping at $89 motivates adding a mixer set or second bottle. The shipping savings are real and significant in spirits.
Mixer and garnish add-on tiers
On every spirits page: "Add the cocktail kit" with tonic, syrup, and garnish at a bundle price. The mixer add-on converts at 24% because cocktails need mixers. Tiergain adds mixer tiers to every bottle page.
Gift packaging tiers for spirits
Standard ($0). Gift box ($12): branded box + ribbon. Premium ($24): box + glasses + ice mold. Spirits are the #1 adult gift category. Premium packaging at checkout converts 34% of gift buyers.
Post-purchase upsell with complementary spirit
Bought the gin? Show the matching vermouth for martinis. Spirits cross-sells work when they complete a cocktail recipe the buyer already has in mind.
Sell the cocktail, not the bottle
A "G&T Kit" outsells a "Gin Bottle" by 1.6x even though the kit is only $16 more. The cocktail framing makes the purchase feel complete and immediately usable. Every spirits page should show the cocktail kit above the bottle-only option.