tiergain
Tiered pricing for wine stores on Shopify in 2026
Wine buyers think in cases, not in bottles. 6-bottle and 12-bottle tiers with per-bottle savings are the strongest AOV lever in wine e-commerce.
45%
AOV lift from 3-tier wine case pricing
58%
Of wine buyers upgrade to the 6-bottle tier
$142
Average order with mixed case tier pricing
Wine is heavy and expensive to ship. Case pricing that bundles shipping savings with volume discounts is the most natural bundle in e-commerce.
The hacks
Per-bottle price display on case tiers
"$19.50/bottle in the 12-case vs $28/bottle individually." Wine buyers compare per-bottle cost across stores. The per-bottle math closes the case purchase decision.
Mixed case tiers: 3/6/12 bottle pricing
3 bottles: 10% off. 6 bottles: 15% off + free shipping. 12 bottles: 20% off + free shipping + free corkscrew. Wine is heavy. The shipping savings at 6 bottles are real and visible. Tiergain handles wine case tiers with combined rewards.
Free shipping as the 6-bottle tier unlock
Wine shipping costs $12-25 depending on weight. Free shipping at the 6-bottle tier is the strongest motivator. 58% upgrade from 3 to 6 bottles specifically for the shipping savings.
Tasting set tiers by wine type
Red tasting set: 3 bottles ($69). White tasting set: 3 bottles ($59). Mixed discovery: 6 bottles ($109). The tasting framing sells the experience. Tiergain structures wine-type tasting tiers.
Food pairing bundle tiers
Wine + cheese pairing ($49). Wine + charcuterie board ($79). Wine + full dinner pairing ($119). The food pairing elevates the wine from a product to an experience.
Wine club subscription tier conversion
After buying the 6-bottle case: "Join the wine club - monthly selection at 18% off + free shipping always." Case buyers who enjoyed the selection are the best club candidates.
The 6-bottle case is the wine store sweet spot
Three bottles feels like a sample. Twelve feels like a commitment. Six bottles is the Goldilocks tier - enough variety, meaningful per-bottle savings, and free shipping. Make the 6-bottle tier the highlighted default.