tiergain
Yoga mat and accessories bundles that lift Shopify AOV in 2026
A yoga mat is $38. A "Complete Yoga Kit" with mat, blocks, strap, and bag is $89. Yogis need props. Bundle the practice, not the mat.
$38
Average yoga mat purchase
$89
Average yoga kit bundle order
2.3x
AOV from yoga kits vs mat-only purchases
Yoga practitioners need more than a mat. Blocks, straps, and bolsters are essential for proper practice. Bundle the complete practice setup and capture the full spend.
The hacks
Practice-level yoga kits: beginner, flow, advanced
"Beginner Yoga Kit" (thick mat, 2 blocks, strap, $59). "Flow Kit" adds towel + resistance band ($79). "Advanced Kit" adds wheel, bolster, eye pillow, free shipping ($119). Each level matches the yogi. Beginners need basics. Advanced practitioners need specialized props.
Style-specific yoga bundles: hot yoga, yin, power
"Hot Yoga Kit" (grip mat, microfiber towel, water bottle). "Yin Yoga Kit" (thick mat, bolster, eye pillow, blanket). Each yoga style needs different equipment. Style-specific kits match the yogi to the right gear.
Mat + bag + cleaning spray starter bundle
Mat ($38) + carry bag ($22) + mat cleaning spray ($12) = $72 bundle at $62 (save $10). The bag and spray are natural companions. Every mat buyer needs both. Bundling captures the accessories that would otherwise go to Amazon.
Meditation corner bundle as yoga extension
"Meditation Corner Kit" with zafu cushion, singing bowl, incense holder, and timer. The meditation add-on captures yogis who also meditate. It extends the brand from yoga into the adjacent meditation space.
Gift yoga bundles with premium packaging
"Yoga Gift Set" with mat, blocks, strap, and a gift box ($95). Yoga gifts are popular for birthdays and holidays. The gift packaging adds $8 margin. The gift buyer spends more than the self-buyer because the gift needs to feel complete.
Name bundles by yoga style, not by product contents
"Hot Yoga Kit" converts better than "Mat + Towel + Bottle Bundle." Yogis identify by their practice style. Speak to the style, sell the kit.