tiergain
Flower subscription + bundle combos in 2026
A single bouquet subscription locks in $39/delivery. A bouquet + vase + chocolates subscription locks in $69/delivery. Same delivery, 1.8x the recurring revenue.
42%
Higher AOV on gesture subscription vs bouquet-only subscription
$69
Average gesture subscription vs $39 bouquet-only
82%
Retention rate on flower gesture subscriptions
Bouquet-only subscriptions plateau at $39/delivery. Gesture subscriptions that include extras (vase, chocolates, card) lock in $69/delivery because the delivery is an experience.
The hacks
Gesture subscription: bouquet + rotating extras
Monthly gesture: bouquet + one rotating extra (chocolates, candle, bath bomb, wine). The rotating extra prevents subscription fatigue and makes each delivery a surprise experience.
Build-your-own flower subscription bundle
Let subscribers pick their bouquet style + choose extras for each delivery. Tiergain handles the bundle selection flow. The subscription app handles recurring billing.
Subscription frequency tiers with size matching
Weekly ($29/delivery): compact bouquet. Biweekly ($39): medium bouquet. Monthly ($49): large bouquet. Each frequency gets a bigger bouquet to match the event significance. Tiergain structures frequency-matched subscription tiers.
Free vase with every 3rd subscription delivery
Every 3rd delivery includes a free vase. Subscribers stay because the vase collection grows. The vase costs you $6 and prevents churn by 4 percentage points.
Subscription upgrade: bouquet to gesture
After 2 months on bouquet-only: "Upgrade to the gesture subscription - add chocolates or wine to every delivery for $18 more." The upgrade adds recurring extras that elevate the experience.
Post-purchase subscription conversion from one-time orders
After the one-time order: "Make every week feel like this - subscribe at 15% off." Flower buyers in the afterglow of ordering for someone special are the best subscription candidates.
The rotating extra makes flower subscriptions exciting
A bouquet-only subscription gets predictable by month 3. A gesture subscription with a surprise extra (chocolates, candle, wine) each month stays exciting because the recipient never knows what is coming next.