tiergain
Easter and spring flower bundle tactics in 2026
Easter is the #2 flower-buying holiday after Mother Day. Spring bouquets with Easter extras and pastel arrangements lift AOV 22-38%.
38%
AOV lift from Easter flower bundles with extras
$84
Average Easter flower bundle order
64%
Of Easter flower purchases are for hosts or gifts
Easter flowers are for hosting and gifting. Both intents respond to bundles with extras - vase, chocolates, card - better than bouquets alone.
The hacks
Easter centerpiece bundles for hosts
Spring centerpiece arrangement + table runner + candles at a hosting bundle price. Easter hosts want the complete table look, not individual components.
Easter bouquet + extras bundle builder
Step 1: pick a spring bouquet. Step 2: add a vase or pot. Step 3: add chocolates or a card. Step 4: select Easter wrapping. Tiergain builds the seasonal flower bundle flow.
Spring planting kit bundles
Potted tulips + soil + decorative pot + care card at a spring kit price. The planting experience is the product - not the individual components. Tiergain structures spring garden bundles.
Free Easter card with every order above $59
Spend $59, get a free personalized Easter card. The card costs you $1 and completes the gift gesture for Easter flower buyers.
Easter tiered flower pricing
Sweet ($39): small bouquet. Spring joy ($64): medium bouquet + vase. Grand ($84): large bouquet + vase + chocolates + card. The middle tier is the Easter go-to.
Post-Easter Mother's Day flower bundle bridge
After Easter: "Mother's Day is 4 weeks away - pre-order Mom's bouquet at 12% off." Bridge Easter flower buyers to the next major flower event immediately.
Easter flowers bridge to Mother's Day - capture both
Easter flower buyers are your best Mother's Day leads. The two events are 4-6 weeks apart. Offer Mother's Day pre-orders at the Easter checkout. One customer, two high-AOV flower orders.