tiergain
Landing page bundle conversion for pet stores in 2026
Pet ads that land on a $12 treat page generate tiny carts. A starter kit landing page generates $69 orders from the same click.
34%
Higher ROAS from pet bundle landing pages
$69
Average cart from pet starter kit landing pages
2.4x
Revenue per visitor on kit pages vs single products
Pet ads generate clicks. The landing page determines whether that click is worth $12 or $69. Starter kit pages capture the full new-pet-parent intent.
The hacks
Starter kit as the hero offer on the landing page
Landing page hero: a photo of the complete starter kit (food + treats + toy + bowl) with "Get everything your pet needs" CTA. The kit is the product. Individual items are below the fold.
Three-tier kit pricing on the landing page
Essentials ($39): food + treats. Complete ($59): food + treats + toy + bowl. Premium ($79): everything + supplement + bandana. Tiergain embeds pet kit tiers on any landing page.
Breed-specific landing pages from breed-targeted ads
Large breed ad lands on large breed kit page. Puppy ad lands on new puppy kit page. The landing page matches the ad targeting. Tiergain creates breed-specific kit pages with different product pools.
Free toy threshold on the pet landing page
"Spend $49 and get a free toy for your pet" above the fold. The gift is for the pet, not the owner. 72% of pet parents stretch to hit a threshold when the reward is for their animal.
Pet parent testimonial section with bundle CTA
Show 3-4 testimonials from pet parents who bought the kit. "Got everything my puppy needed in one order." Testimonials paired with a bundle CTA convert 19% better than product specs.
Exit-intent kit upgrade instead of discount popup
Leaving with an essentials kit? "Upgrade to the complete kit and save 18% + free shipping." The upgrade captures leaving visitors at a higher order. No margin-killing coupons.
Match the landing page kit to the ad audience
New puppy ad goes to new puppy kit page. Senior dog ad goes to senior care kit page. Generic pet ad goes to best-value starter kit page. The ad-to-landing-page match lifts ROAS 34%.