tiergain
Product page bundles for spirits stores in 2026
Your product page sells one bottle at $38. A "make it a cocktail kit" widget on the same page sells the bottle plus mixers and tools for $62.
36%
AOV lift from product page spirits cocktail kit builders
2.1x
More items per cart from cocktail kit widgets
$62
Average order with cocktail kit on product page
Spirits are consumed in cocktails. The product page should sell the cocktail experience, not just the bottle. A cocktail kit widget captures the mixing intent.
The hacks
Mixer and garnish add-on checkboxes
Checkboxes: "Add premium tonic ($6)." "Add garnish set ($8)." "Add jigger ($12)." Each checkbox is one tap. The mixer add-ons are impulse-friendly because they complete the cocktail.
"Make it a cocktail kit" widget below the bottle
Below the gin: "Make it a G&T kit - add premium tonic + garnish set for $18 (save 12%)." The kit makes the bottle immediately useful. Tiergain embeds cocktail kit options on any spirits page.
Tiered kit options: bottle/kit/experience
"Bottle only ($38)." "Cocktail kit ($54): bottle + tonic + garnish." "Experience ($62): bottle + tonic + garnish + jigger + recipe cards." Tiergain embeds tiered cocktail options on product pages.
Complementary spirit suggestion for cocktail variety
On the gin page: "Complete your bar - add vermouth for martinis ($24)." Spirits cross-sells work when they complete a cocktail recipe the buyer already wants to make.
Gift packaging toggle on every spirits product
Toggle: "This is a gift." Reveals gift box + ribbon + card options at $12-24. Spirits are the #1 adult gift. The toggle catches gifting intent right on the product page.
Post-purchase upsell with matching cocktail accessory
Bought the cocktail kit? Show premium rocks glasses or a cocktail shaker. The accessory elevates the home bartending experience. Post-purchase converts at 5.8% for spirits add-ons.
The cocktail kit should be the default, not the upsell
When the spirits product page shows "Cocktail Kit" pre-selected and "Bottle Only" as the downgrade, 64% keep the kit. The kit should be the default product. The bare bottle should be the exception.