tiergain
Product page bundles for wine stores in 2026
Your product page sells one bottle at $28. A "build your case" widget on the same page sells six bottles for $142. The widget does the curating.
38%
AOV lift from product page wine case builders
2.8x
More bottles per cart from case builder widgets
$142
Average order with product page case builder
The wine product page is where varietal interest peaks. A case builder on the bottle page captures that interest before the customer clicks away.
The hacks
Volume tier selector on every bottle page
1 bottle: $28. 3 bottles: $71.40 (save 15%). 6 bottles: $134.40 (save 20%) + free shipping. The tier selector on the product page shows per-bottle savings before add-to-cart.
"Build your case" widget below the hero bottle
Below the Pinot Noir: "Add to your mixed case - pick 5 more bottles at 15% off + free shipping." The case builder shows wines from the same region or style. Tiergain embeds case builders on any wine product page.
Food pairing add-on suggestion on wine pages
On the Cabernet page: "Pairs with our artisan cheese board ($24)." Food pairings convert at 9.4% because wine and food are consumed together. The pairing feels like expert advice.
Tasting set suggestion from the same region
On the Barolo page: "Explore Piedmont - add the Barbaresco and Nebbiolo for a regional tasting at 18% off." Region matching sells the tasting experience. Tiergain triggers region-matched tasting suggestions.
Free shipping threshold shown on every wine page
"Add 2 more bottles for free shipping" below add-to-cart. Wine is heavy. Shipping costs $12-25. The threshold on every product page starts the case-building mindset.
Post-purchase wine club offer from product page buyers
After buying: "Join the monthly wine club at 15% off + subscriber-exclusive bottles." The customer just chose wines they like. Converting to the club while taste enthusiasm is peak pulls 5.4%.
Every wine bottle page should show the case option above the single-bottle add
When the product page shows "Add to your 6-bottle case" above "Add single bottle to cart," 58% of buyers start building a case. The case builder should be the primary CTA, not the afterthought.