tiergain
Collection page bundles for wine and spirits in 2026
Your collection shows $28 bottles in a grid. A case-first layout shows $142 mixed cases above the grid. That is a 5x anchor shift.
42%
AOV lift from case-first wine/spirits collection layouts
$142
Average cart when mixed cases appear above individual bottles
2.8x
More bottles per order with case-first layouts
Wine and spirits collection pages are grids of bottles. The stores pulling $142 AOV show mixed cases and tasting sets first, individual bottles second.
The hacks
Mixed cases and tasting sets above the bottle grid
Place 2-3 curated mixed cases at the top of the collection. Below: individual bottles. The case anchors the price at $142 before $28 bottles appear.
"Build your case" widget embedded in the collection
Embed a "build your mixed case" widget. Pick any 6 at 15% off + free shipping. Pick 12 at 20% off. Tiergain embeds case builders into any wine/spirits collection page.
Wine type sections within the collection
Section by type: Bold Reds, Crisp Whites, Refreshing Rosé, Sparkling. Each section has its own tasting set offer. The type sectioning helps customers browse by preference and buy sets.
Free shipping threshold banner above the fold
"Free shipping over $89" above the fold with progress bar. Wine is heavy. Shipping costs $12-25. Showing the threshold before browsing sets the case-building target.
Per-bottle savings callout on case offers
"$19.50/bottle in the 12-case vs $28/bottle individually." The per-bottle comparison does the selling. Wine buyers compare per-bottle cost across stores.
Post-purchase wine club offer for collection page buyers
After buying from the collection: "Get a curated case every month at 15% off." Collection page buyers who built their own case are the best club candidates.
The mixed case is the first thing a wine buyer should see
Move your best mixed case to the top of the collection. When the first price a wine buyer sees is $142 for 6 bottles, the session anchor shifts from single bottle to case. Individual bottles below the fold become additions to the case.