tiergain
Subscription + bundle for wine and spirits in 2026
A single-bottle wine subscription locks in $28/month. A 6-bottle mixed case club locks in $142/month. Same customer, 5x the recurring revenue.
42%
Higher AOV on wine club mixed case vs single bottle subscription
$142
Average wine club mixed case subscription
74%
Retention rate on curated wine club subscriptions
Wine clubs work because wine drinkers want discovery. A monthly mixed case with tasting notes delivers the discovery that single-bottle subscriptions cannot match.
The hacks
Monthly mixed case wine club subscription
Subscribe to a monthly mixed case: 6 curated bottles + tasting notes + food pairing guide. The mixed case delivers variety and education. At $142/month, it is 5x a single-bottle subscription.
Build-your-own monthly wine selection
Let subscribers pick 3-6 bottles for their monthly delivery from the curated selection. Tiergain handles the wine selection flow with mixed case rules. The subscription app handles billing.
Wine type subscription tiers
Red lover ($89/month): 4 reds. Explorer ($119/month): 3 reds + 3 whites. Connoisseur ($142/month): 6 mixed + exclusive reserve. The tier matches the drinking preference. Tiergain structures wine-type subscription tiers.
Subscriber-exclusive wines in every club delivery
Include 1-2 subscriber-exclusive wines in every delivery not available in the regular store. The exclusivity prevents churn because these wines cannot be obtained any other way.
Club upgrade: 3-bottle to 6-bottle case
After 2 months on the 3-bottle plan: "Upgrade to 6 bottles and save 15% + free shipping always." The per-bottle savings on 6 bottles make the upgrade irresistible for regular wine drinkers.
Post-purchase club conversion from case buyers
After buying the mixed case: "Get a curated case every month at 15% off." The customer just enjoyed selecting wines. Converting while wine enthusiasm is peak pulls 5.4%.
The wine club is a discovery service, not a delivery service
A subscription that delivers "6 bottles monthly" gets boring. A club that delivers "this month discovery: a hidden Burgundy vineyard + tasting notes + food pairing" stays exciting because every month is a journey.